We've been unleashing the possibilities of tea and coffee to create a better future since 1753. Our pioneering spirit continues to drive us into new ambitions, countries and markets, with a commitment to sustainability and inclusion at our core.
A CUP OF AMAZING
At JDE Peet’s we don’t just make coffee and tea, we create your everyday cup of amazing.
Unleash Your Possibility!
LIFE AT JDE Peet's
IMPACT FOCUSED AND AGILE
Our focus demands people who think fast and act. Real life hands us twists and turns, so we need to be agile, resourceful and ready to course correct.
When you grow, we grow, and coffee grows. Your contribution and your impact will be felt as the possibilities of coffee and tea are experienced in the world.
Discover more about job opportunities at JDE Peet's, and what it’s like to be a part of our organisation.
WHAT OUR PEOPLE SAY
JULIA LUECKERMANN
CONTINUOUS IMPROVEMENT MANAGER, FACTORY UTRECHT
“One of the things I love about working in the Roastery is that I can go to the supermarket, see our products on the shelves and I’ll feel connected to the world through coffee. I can pick up a pack and read the label, and will know where it’s produced, when it was made – I might even know the colleagues who roasted it.”
RAGHAV MALPANI
GLOBAL FINANCIAL PLANNING & ANALYSIS MANAGER
"We see the story behind the numbers so we can really drive and support the business. If you have the passion to make an impact, this could be the place for you."
GÖRKEM TENGIR
GLOBAL MARKETING MANAGER PORTIONED ESPRESSO
"From Istanbul, to Johannesburg, to Amsterdam, in every office I have worked in, what I realised is how amazing the people are. One of the things I believe I do is to make a difference in the consumer's life. So I take my strength from people. But that's true for my colleagues as well: our people are smart, fun to work with and really bring something to the table."
OUR BRANDS
FOLLOW US
Who’s up for some delicious hot chocolate!? 😋☕️
Introducing the new and improved Milka®* and Cadbury®* range from Tassimo – extra chocolatey taste and more comforting than ever before.
Each cup of this innovative recipe comes with:
💪 60% less sugar
📉 14% less fat
🌱 30% less plastic packaging
💰 2 extra drinks per pack
…compared to our previous recipes!
Rich, chocolatey, comforting. You deserve it! 🍫
#Tassimo #Milka #Cadbury #Innovation #ConnectingPeople
*Milka and Cadbury are trademarks of the Mondelez International group used under license.How can innovative partnerships help the coffee industry address environmental challenges while supporting farmer livelihoods? This Earth Day, we’re showing what’s possible. 🌍🤝
In Tanzania, for the last four years, we’ve partnered with 4C Services, Karagwe District Cooperative Union (KDCU), Touton SA, and DEG to help farmers reduce GHG emissions from coffee production by 22.4%, compared to the baseline calculation, while boosting yields and income.
Over 8,104 farmers – including more than 2,472 women and 1,448 youth – were trained in climate-smart and good agricultural practices like agroforestry and mulching. 44 demonstration plots were established as key learning centres for farmers, supported by a locally relevant training curriculum.
The programme also focused on diversifying farmers' incomes and improving soil health by introducing crops such as avocado, macadamia, mango, and mihumula, with over 326,802 seedlings distributed to farmers for intercropping. 🌿
The solutions we need are already in the hands of farmers. We’re investing in them to power a more sustainable future for coffee, for the environment, and the communities behind every cup. 💪
#EarthDay2025 #SustainableAgriculture #JDEPeets #TanzaniaWe’re proud to share that our beloved tea brand Pickwick was awarded “The Most Fit for Future Brand” at the Dutch Kantar BrandZ 2025 event — a wonderful recognition driven by the voices of our consumers. 💚☕
“Pickwick is now a strong brand, but it is also clearly future-proof. You can see this in the ranges that Pickwick continues to develop, while remaining true to its DNA. Pickwick has a clear and strong profile, which is not focused on ‘sticking your neck out’ but on keeping up with developments in the market and society, and simply delivering.”
The KANTAR BrandZ results based on consumer attitudes show that Pickwick is the best Dutch brand on “you hear good things about this brand.” It also has high profile scores on “are the best in what they do,” “offers a good range,” and last but not least, “great advertising.”
👏 Huge congratulations to the entire Pickwick team for building a brand that is both loved today and built for tomorrow.
#futureproof #pickwicktea #awardwinning #dutchbrands #KANTARBrandZ2025 #innovation #consumertrust #congratulations #marketingsuccess #brandrecognition🌟 We're proud to share that JDE Peet’s has been awarded the Fair Pay Leader certification by the Fair Pay Innovation Lab (FPI)! 🌟
This gold standard recognition confirms the absence of significant gender pay differences across our global workforce of approximately 19,000 employees. The recent 2024 global pay equity study revealed a pay gap of just 0.52%, well below the EU directive’s 5% threshold.
This achievement is a testament to our unwavering commitment to fair and equitable pay, ensuring every individual is valued and rewarded for their talent.
At JDE Peet’s, we believe that diversity drives better decisions. And while this certification is an incredible milestone, it’s not the end of the road. We’ll keep working to address equity gaps and foster a workplace where all perspectives and contributions are recognised.
We’re excited to continue this important journey and set even higher standards for pay equity in the workplace.
👉 Let’s continue moving forward, together.
#FairPay #JDEPeets #EquityAndInclusion #PayEquityOne week ago, Lara Brans GAICD President APAC had the honour of accepting the Catalyst Inc. Award, alongside Johan Van Gossum Chief HR Officer in New York – a recognition that belongs to all of us at JDE Peet's.
The Catalyst Inc. Awards recognize innovative and impactful initiatives that advance Diversity, Equity, and Inclusion (DE&I) in the workplace. This award celebrates our commitment to building a better future where we authentically serve, reflect, and embrace everyone.
Lara Brans GAICD delivered a powerful and inspiring speech as she accepted the award. She highlighted that “Inclusion doesn’t happen by accident – it requires decisions, design, and actions, to enable real impact”. She further added “At JDE Peet’s, we believe that our employees should reflect our consumer base, and everyone should have a seat at the coffee table”. This is how we live our vision “A Coffee and Tea for every cup”.
While we celebrate this recognition, we remain committed to fostering an inclusive workplace where everyone can be their authentic selves, and where we stand together in our differences.
#TrueYOU #DiversityEquityInclusion #ConnectingPeople #JDEPeetsCommonGrounds🌟 Meet Joost, Europe Operations Director at JDE Peet’s! 🌟
Since joining the team, Joost has been driving safety and quality across our operations in Europe, while empowering his team and leading with purpose.
He takes great pride in the role coffee plays in bringing people together, inspired by #JDEPeet’s rich heritage and diverse portfolio of brands. Joost is also driven by our sustainability agenda, from the Common Grounds program to our strong commitment to diversity and inclusion.
👉 Swipe to discover what inspires Joost every day.
💡 Want to learn more about Joost and his journey with JDE Peet’s? Click the link to read the full story: https://lnkd.in/exuPieXf
#ACupOfAmazing #UnleashYourPossibility #LifeAtJDEPeets #CoffeeExciting news from our Wuxi site in China, where we’ve completed our largest solar panel project yet! This initiative is part of JDE Peet’s’ Common Grounds programme, driving meaningful action to reduce our environmental impact.
Here’s why this matters:
✅ 2.000 megawatts of green energy generated every year
✅ 1.2 kilotons of CO2 emissions eliminated annually
✅ Solar panels spanning 14,700 square meters of roof space
✅ Supplying around 20% of the plant’s annual power needs
This initiative represents another step in our commitment to sustainability, aligning with our goal to minimise our carbon footprint and strive towards a planet-positive future. Congratulations to everyone who made this project possible!
Check our website to learn more about or efforts to minimise our footprint at https://lnkd.in/eJXMpASv
#Sustainability #SolarEnergy #GreenInnovation #CommonGrounds #MinimisingFootprintWe’re honoured to be recognised by Catalyst Inc. with an award for our commitment to building a better future where we can authentically serve, reflect, and embrace everyone around us. The Catalyst Awards highlights innovative initiatives which advance everyone, regardless of background.
“At JDE Peet’s, we’re creating a future that authentically serves, reflects, and embraces everyone,” said Rafa Oliveira, CEO of JDE Peet’s. “Our commitment to diversity, equity, and inclusion — guided by our belief in ‘standing together in our differences’ — has fostered a workplace where everyone can bring their true selves to work. We are honoured to see our progress recognised by Catalyst, and it is a powerful reminder that while we celebrate milestones, our journey continues, and when we unleash our full potential, we succeed as a team.”
With innovative tools like the DE&I Maturity Model and Activation Toolkit and the tireless efforts of our DE&I Champions, we’ve made strides in inclusive talent practices and representation. From 2021 to 2023, women’s representation increased significantly across our leadership, rising from 25% to 36.4% on the Executive Committee, from 37.2% to 41.5% on the Global Leadership team, and from 23.1% to 38.5% on the Board of Directors.
This recognition inspires us to keep driving forward — for our people, our communities, and the future of coffee and tea. https://lnkd.in/ekvbgf2Q
#TrueYOU #DiversityEquityInclusion #CatalystAwards ##CommonGrounds #ConnectingPeopleSoil serves as the cornerstone of life, supplying 95% of our food—including coffee and tea—and is essential in the fight against climate change. UN reports indicate that the planet loses 24 billion tons of fertile land each year. Soil depletion makes it harder for the soil to help fight climate change by absorbing carbon. Meanwhile, climate change worsens soil problems like erosion and salinisation. JDE Peet's is committed to protecting this important resource by using sustainable practices.
In Brazil, for example, we empower smallholder coffee farmers with regenerative techniques like cover cropping, improving fertility, reducing erosion, and boosting carbon sequestration (capturing and storing atmospheric carbon). In Colombia, we’re addressing soil erosion and degradation by promoting contour planting, organic fertilisers, and innovative solutions like turning coffee pulp into compost to improve structure and water retention, and biogas, all while supporting local farmers and empowering women.
Our commitment to soil is an important aspect of our Common Grounds program and one of our nine focus areas in our Responsible Sourcing Principles. Together, these initiatives foster a sustainable future where coffee, communities, and nature coexist harmoniously. Visit our website to discover more about responsible sourcing. https://lnkd.in/eaPzzufQ
#WorldSoilDay #HealthySoils #Sustainability #RegenerativeAgriculture #CoffeeFarming #CommonGroundsAt JDE Peet's we’re brewing more than just coffee and tea; we're also crafting a sustainable future. ☕✨
In our latest video, we offer a glimpse inside our Utrecht roastery, highlighting the practical steps taken to conserve energy and transition to cleaner sources like electricity and hydrogen. Additionally, we're transforming coffee waste into new products, such plasterboards, promoting a circular economy.
This initiative is part of our Minimising Footprint pillar, standing alongside Responsible Sourcing and Connecting People, all of which are part of the Common Grounds programme. Together, these pillars support our commitment to achieving net zero by 2050.
Want to learn more about our sustainability strategy and join this green revolution? Visit our website. https://lnkd.in/eJXMpASv
#CommonGrounds #Sustainability #GreenEnergy #CircularEconomy #NetZero #JDEPeetsEver wondered what makes the perfect cup of coffee? ☕
At JDE Peet’s, every coffee moment is crafted with care, precision, and a whole lot of passion. ☕💛 From your first-morning brew to that shared cup with friends, we’re dedicated to delivering a consistently delicious and flavourful experience with every sip.
Behind the scenes, we carefully and closely monitor each step to ensure the best quality – from selecting the beans to perfecting each roast and grind. Because our customers’ perfect coffee moment deserves nothing less.
During World Quality Week, we’re celebrating the dedication and expertise of our teams around the world who uphold our high standards every day. This is what we call #JDEPeetsQualityCareForEveryCup.
🎥 Watch our video to catch a sip of how we bring excellence to every cup
#WorldQualityWeek #Coffee #Quality #NotJustACupOfCoffeeSustainability in action: Celebrating our new ESG achievements! 🏆✨
An important part of our sustainability journey is to keep track of our progress. One way to track our sustainability progress is through ESG ratings, which gives us valuable insights into how we are doing relative to the market and others in our industry. Therefore, we're very proud to share our latest ratings! 🌍✨ Huge thanks to everyone who contributed to reaching these top scores!
👏 Ecovadis: Platinum, top 1%
👏 ISS: B-, prime status, first decile rank
👏 S&P CSA: 67, top 3%, part of the Dow Jones Sustainability Europe Index
Want to know more about our sustainability journey? Check out our Common Grounds programme on our website https://lnkd.in/eavGQPFk or our annual report.
#CommonGrounds #Sustainability #jdepeets #Ecovadis #ISS #S&PThis month, 110 of our associates from France, Belgium, Germany, and the Netherlands embraced the spirit of Unleash Your Possibility by taking on the Amsterdam Marathon!
Competing in the 8km, half marathon, and full marathon, our team showed incredible dedication and teamwork.
Their efforts also supported Stichting Kinderhulp, a charity dedicated to helping children affected by poverty. A huge congratulations to everyone involved in this inspiring event!
#JDEPeets #TCSAM24 #TCSAmsterdamMarathon #UnleashYourPossibilityWe are excited to announce that Rafael (Rafa) Oliveira has been appointed as Chief Executive Officer of JDE Peet's. Rafa Oliveira’s appointment is expected to take effect on 1 November 2024.
He joins us with a wealth of global leadership experience in the FMCG industry, most recently from his role as EVP & President, International Markets at The Kraft Heinz Company.
Peter Harf, Chairman of the Board of JDE Peet’s, shared: “I am thrilled to welcome Rafa to JDE Peet’s. His deep understanding of global markets and consumers, strategic acumen, and proven performance in the consumer sector is complemented by a passion for innovation and team development.”
We thank Scott Gray, who excellently managed the company as interim CEO while continuing his duties as CFO. Scott will collaborate closely with Rafa to facilitate a smooth and successful transition.
Looking forward, JDE Peet’s also reaffirmed its full-year 2024 outlook.
Go to our website to read the full press release. https://lnkd.in/eKpPHsVb
#Leadership #CEO #CoffeeAndTeaAt #JDEPeets, we believe that amazing things can happen over a cup of coffee!
This #InternationalCoffeeDay, we are celebrating our employees across the world who embody a sense of pride in making an impact on people's lives every day.
Through #ACupofAmazing, our employees came together to reflect on the purpose of being part of JDE Peet's and share their growth and development journeys. See what some of our employees have said on what it means to be at the heart of the global coffee and tea industry.
#UnleashYourPossibility #InternationalCoffeeDay #ACupofAmazing #JDEPeetsWomen play a crucial role in coffee production. We are dedicated to empowering the women in our supply chain by providing them with knowledge of their rights as workers and training in best practices for coffee cultivation. In #Honduras, we are proud to work with our partners Fundacion CoHonducafe and USAID to support the Gender Equality Coffee Alliance Project, an education program working with women in the smallholder coffee farmer community.
There is no place in our supply chain for gender discrimination. We believe responsible sourcing of coffee and tea is about understanding the risks in our supply chain and taking action through programs like this one to improve outcomes for everyone.
#JDEPeetsCommonGrounds #CoffeeAs Laurent Alexandre Sagarra, our VP #Sustainability, explains, at JDE Peet's we believe coffee can change lives. Responsibly sourcing coffee means addressing problems on the ground to create real impact, whether that’s improved yields for farmers or reduced deforestation. In short, better outcomes for people and planet.
Laurent shared some thoughts on our approach at the recent #IdeasFest held by FoodDrinkEurope in Brussels. Listen here & learn more about our #JDEPeetsCommonGrounds program at https://lnkd.in/eaPzzufQ www.jdepeets.comTackling #Scope3 emissions is an important step on the road to net-zero, but remains a challenge for businesses. At JDE Peet's we are taking an end-to-end sustainability approach, working with our partners along the supply chain, in our efforts to reduce emissions and waste as we strive towards a planet-positive future.
It was great to see our own Simon Fox, who leads our efforts to minimise our environmental footprint — a key pillar of our Common Grounds programme — take to the edie stage to speak with other industry leaders on how we're addressing this next stage of our sustainability journey.
Simon focused on how unlocking solutions to a net-zero value chain requires two main things:
🤝 Collaboration: working together and taking an inclusive approach to reduce risk in our value chain
🌱 Systemic Change: supporting farmers to become more climate resilient, improving their incomes while improving sustainable growing practices.
For more information on our Common Grounds strategy, visit our website: https://lnkd.in/eVZjswzK
#JDEPeetsCommonGroundsOn the ground in the South of Minas region, Brazil, we have been rolling out a groundbreaking initiative in partnership with coffee exporter Comexim Ltda and a local university. This project is aimed at enhancing the well-being of coffee farmers and collaborating to adopt more sustainable practices and promote reforestation. Hear from some of the people involved in this short video, and find the full video on our YouTube channel: https://lnkd.in/euWhdrcz
About the project:
600 farmers, including 200 women and 121 young farmers benefit from the project and take part in activities such as:
🔹 Training farmers on water conservation, sustainable agricultural practices, and safe use of agrochemicals
🔹 Installing biodigesters for sewage treatment, benefiting 100 households
🔹Promoting reforestation by distributing and planting 4,000 native tree seedlings
🔹 Conducting water quality analysis and environmental education with local youth and schools
The expected outcomes:
☑️ Improved sanitation and environmental practices in farming communities
☑️ Enhanced agricultural productivity and sustainability
☑️ Greater community involvement and awareness in environmental conservation
#JDEPeetsPlanet #JDEPeetsCommonGrounds #CoffeeToday, we raise a cup (or mug! 🍵) to International Tea Day, a celebration of this beloved beverage with a rich history!
Tea has been around for thousands of years and plays an important role in many cultures worldwide. From delicate green teas to robust chai, tea is a cherished part of many traditions and life moments, passed down through generations.
We want to protect the people and natural ecosystems that provide this incredible beverage. We continue to partner with smallholder farmers and workers in tea communities along with NGOs, local and national governments along our tea supply chain and are on track to meet our goal of 100% responsibly sourced tea in 2025.
In partnership with ETP and Global Alliance for Improved Nutrition (GAIN) we were particularly proud to support the Healthier Diets for Everyone in Tea Communities initiative in India, Malawi and Kenya. Tea workers and farmers, predominantly women, often contend with high rates of malnutrition due to diets lacking essential nutrients. Swipe to find some key stats from this project.
#InternationalTeaDay #TeaLover #JDEPeetsCommonGroundsWhat does responsible sourcing mean to us?
Sourcing coffee and tea responsibly means engaging with farmers and situations in our sourcing regions to better 𝐚𝐬𝐬𝐞𝐬𝐬 the challenges and then actively invest to 𝐚𝐝𝐝𝐫𝐞𝐬𝐬 them and drive 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬. It is about delivering continuous improvement and driving true measurable impact for people, nature and climate.
Watch this short video to learn more.
#JDEPeetsCommonGrounds #CoffeeWe are pleased to announce that we are continuing our efforts combating deforestation, having signed three Memoranda of Understanding (MOUs) with #Honduras, #Peru and #Rwanda.
The MOUs follow JDE Peet’s recent commitment to newly validated near-term and net-zero #SBTi targets, including specific SBTi Forest, Land and Agriculture (FLAG) targets. JDE Peet’s commitments to deforestation are further captured in its expanded Forest Policy, which aims to protect forests through responsible sourcing principles and guidance and expectations for suppliers.
#JDEPeetsPlanet #JDEPeetsCommonGrounds🌍 Proud to Be a Pillar of #BrandEU: Celebrating Europe's Trusted Brands
As Europe's leading pure-play coffee and tea company, with roots dating back to Douwe Egberts in the Netherlands in 1753 and of Jacobs in Germany in 1895, with 13 manufacturing facilities across 9 EU member states and over 6,000 employees in Europe - we stand tall as a testament to the enduring legacy of European innovation and excellence.
#EUcompetitiveness #EUInnovation #BrandEU #JDEPeetsWe're thrilled to announce that our very own Laurent Alexandre Sagarra, Head of Sustainability will be taking the stage at the highly esteemed FT Commodities Global Summit to discuss the crucial topic of Nature Positive Agri-Commodities.
🌾 The Commodities Global Summit is the premier gathering of senior commodity executives, traders, and financiers, making it the perfect platform to delve into the intersection of sustainability and agriculture.
Join us and a host of industry leaders as we explore key issues facing the industry over three days, in conversation with leading FT journalists. And mark your calendars for Tuesday, April 9th, when Laurent Alexandre Sagarra will share our Common Grounds insights, strategies, and innovations aimed at cultivating agri-commodities that contribute positively to our environment. Stay tuned here on LinkedIn for live updates and insights from the event.
#FTCommodities #JDEPeetsPlanet #JDEPeetsCommonGroundsLast week we celebrated the opening of Malaysia's first large scale cage-free egg farm. A partnership between our brand #OldTown White Coffee and Teong Choon Poultry Farm will supply OldTown café’s Malaysian locations with eggs from cage-free hens. Laurent Alexandre Sagarra, our Vice President, Sustainability, joined the Wings of Progress for Better Welfare event to mark the occasion.
While our business is largely plant-based, it is our responsibility to ensure that any products of animal origin are responsibly sourced from suppliers committed to promoting better standards in quality, safety and animal welfare. That's why we are working towards sourcing all eggs and egg-based ingredients in our products from cage-free hens.
#JDEPeetsPlanet #JDEPeetsCommonGroundsProducing amazing cups of responsibly sourced coffee and tea is not a simple exercise. As part of our Common Grounds program, we believe that securing the future of coffee and tea requires more prosperous living for smallholder farmers.
Since 2015, we have increased our investment and partnerships in key sourcing regions, to ensure our responsibility starts with farmers and workers in the supply chain. Our goal is to develop resilient environmental and socio-economic systems to safeguard our collective future.
#JDEPeets #JDEPeetsCommonGrounds #JDEPeetsPlanet #Coffee
This World Intellectual Property Day, let's hear it for the inventors creating a coffee and tea for every cup! ☕️🎉
Our recent IP Awards celebrated the incredible work of our R&D team, with 15 patent applications filed for new inventions in 2024.
At JDE Peet's, innovation is key to discovering new consumer experiences. Protecting our intellectual property helps us foster a culture of creativity and gives us a competitive edge.
We're proud to work with such an entrepreneurial team – check out photos from our awards ceremony below, featuring our Intellectual Property Wall! 💡
#WorldIntellectualPropertyDay #IP #Inventors #NotJustACupOfCoffeeAt #JDEPeets, we believe that when we invest in our leaders, we invest in the future of our business.
That’s why we’ve launched LEAD, a global leadership development program designed to strengthen the skills that empower our leaders to lead high-performing teams, by building trust and enacting change.
💡 With interactive gamified learning and in-depth workshops, LEAD is shaping how our leaders grow, adapt, and inspire, as we continue to make impact on people’s lives, at the heart of the coffee and tea world.
👉 Swipe through to know more about the program and how we’re growing leadership the JDE Peet’s way.
Get to know more about life at JDE Peet’s: https://lnkd.in/erf2USA4
#UnleashYourPossibility #LifeAtJDEPeets #CoffeeOur first DE&I activation of the year, Gender Balance Month has just taken place in March. The celebration came with reflection on the incredible progress, conversations, and actions taken across JDE Peet’s to drive greater gender balance in the workplace.
This year, we were proud to be recognized for our commitment to inclusion:
🏆 Catalyst Awards – celebrating our efforts to build a workplace where everyone can thrive.
💡 Fair Pay Leader recognition by the Fair Pay Innovation Lab (FPI) – reaffirming our dedication to pay equity and transparency.
Beyond these milestones, our DE&I Champions around the world brought Gender Balance Month to life with a record number of local activations. From Thailand to DACH, Kazakhstan to Australia, engaging activations were held which sparked meaningful discussions and celebrated milestones.
Swipe through to see how we're making JDE Peet's a place where everyone can unleash their possibility!
Visit our website to learn more about Diversity, Equity and Inclusion at JDE Peet's. https://lnkd.in/eKkFK6zi
#TrueYOU #DiversityEquityandInclusion #JDEPeets #ConnectingPeople #CommonGrounds🌟Meet Adeline, an R&D Category Manager at JDE Peet’s! 🌟
At #JDEPeets, we celebrate the people who inspire us each and every day. For more than nine years, Adeline has been playing a crucial role in the development of exciting new coffee blends for people across Malaysia ☕
Adeline takes great pride in the diverse brands she gets to work with every single day – from Super to Old Town – and her time at JDE Peet’s has been characterised by consistent learning and development. Driven by her passion for people and her love of coffee, Adeline’s story highlights the amazing things that happen when people are supported and empowered.
💡 Want to learn more about Adeline and her journey with JDE Peet’s? Click the link to read the full story: https://lnkd.in/ezVWMc_q
#ACupOfAmazing #UnleashYourPossibility #LifeAtJDEPeets #CoffeeWe’re thrilled to report a strong set of results for FY2024!
While enjoying your coffee or tea, take a look at our key highlights for the year.
Consumers are at the heart of everything we do and we know they love our diverse range of products and formats. So we keep innovating to ensure we delight them time after time 😊. In 2024, we launched a range of new products such as L'OR Iced Coffee, Peet's Ultra Coffee Concentrate in the U.S., OldTown's Hot & Cold premium instant mixes in Asia and the roll-out of the first fully recyclable at-home paper refill pack for soluble coffee across 17 markets.” 🚀
In addition to financial success, we are also proud of our progress in our sustainability agenda: We achieved the highest score amongst all food companies in the Dow Jones Best-in-Class World Index, and were honoured to receive the Catalyst Inc. Award for our commitment to an inclusive future, embracing and serving everyone. 🌟
We welcome Yang Xu who will succeed CFO Scott Gray as of Mid-May. We look forward to embarking on the next chapter under her guidance!
Our results provide us with a very solid starting point for 2025 – another exciting year in which we’ll continue creating value for our stakeholders.
Read the full report for all the details: https://lnkd.in/espw--6q
#Innovation #Sustainability #Leadership #FYResults2024Congratulations to Our Germany Team – A Top Employer 2025! 🎉🏆
What a celebration! 🥂
We are incredibly proud that JDE Peet’s Germany has been recognized as a Top Employer 2025 and received this prestigious award at the Certification Celebration Dinner in Berlin. Andrea Poehnl Simone Hirschhäuser Nico Ramien Mareike P.
This recognition reflects our commitment to creating a workplace where people come first—empowering them to grow, thrive, and make a real impact.
At JDE Peet’s, we believe that amazing things happen over a cup of coffee. As the world’s largest pure-play coffee and tea company, we offer an environment where you can make an impact at the heart of the coffee and tea world, working with beloved brands like Jacobs, Tassimo, and Senseo.
We’re excited to continue inspiring individuals to start and grow their careers with us. Join our team and experience what it means to work for a Top Employer!
☕ Curious about opportunities? Explore your options here:
https://lnkd.in/erf2USA4
#TopEmployers2025 #JDEPeets #GrowTogether #JoinUs #UnleashYourPossibility #Career #ForABetterWorldOfWork #CertificationDinner🌟 Silje’s Journey: Creating Coffee Moments and Making an Impact at JDE Peet’s 🌟
At JDE Peet’s, we celebrate people who inspire and drive our passion for coffee. For over three years, Silje has played a key role in shaping the future of coffee in Norway as a Marketing Manager.
💡 Curious about how you can grow your career?
Silje’s story is a perfect example of how collaboration, growth, and a strong sense of purpose come together at JDE Peet’s. She’s proud to be working on a brand like Friele, which has been part of Norwegians’ lives for generations.
👉 Feeling inspired? Grab a coffee and have a read of Silje’s full story: https://lnkd.in/edHCSvqJ
#ACupOfAmazing #UnleashYourPossibility #LifeAtJDEPeets #Coffee💚 Growing Together to Create a Better Future 💚
This International Human Rights Day, we reflect on our commitment to respect and protect human rights across our entire supply chain, which is integral to our guiding purpose: to unleash the possibilities of coffee and tea to create a better future.
At JDE Peet’s, we take meaningful action through our comprehensive risk-based human rights due diligence programme across our operations and supply chain.
Over the years, we have supported more than 700,000 coffee and tea farmers with initiatives that enhance livelihoods, improve labour conditions, and promote ethical practices. We have also collaborated with partners and farming communities to develop tools and frameworks that promote respect for human rights in global coffee and tea production.
We believe respecting and upholding human rights is essential to building an inclusive and sustainable future. Every step we take brings us closer to creating a positive impact on people, communities, and the planet.
Learn more about our commitment to human rights: https://lnkd.in/e5yQtESa🌟 From Intern to Tassimo Category Manager: Jacqueline's Inspiring Journey at JDE Peet's 🌟
At JDE Peet’s, we celebrate the associates who make our brands extraordinary. Seven years ago, Jacqueline joined us as an intern. Today, she’s shaping the future of Tassimo as a Category Manager.
💡 Ever wonder how your career could grow?
Jacqueline’s journey reflects growth, passion, and the freedom to make an impact—unleashing possibilities at JDE Peet’s.
Swipe through to see what she loves most about working with us.
👉 Feeling inspired? Click the link to read Jacqueline’s full story: https://lnkd.in/e57xBG-g
#ACupOfAmazing #UnleashYourPossibility #makeimpact #LifeAtJDEPeets #coffeeAs we reflect on World Children’s Day, we are pleased to share that our scores increased by 0.8, reaching a total of 7.5 in the 2024 Global Child Forum Children's Rights and Business Benchmark, developed in partnership with the Boston Consultancy Group. 📈 This achievement places us at the forefront of the benchmark, significantly exceeding the sector average of 4.6 for Food & Beverage.
Although we take pride in our progress, our work is not done yet. Unfortunately, children’s rights are still not a given; for instance, child labour still occurs in the tea and coffee industry. This underscores the importance of monitoring and intervention in high-risk areas, as well as tackling root causes. Through our Common Grounds programme and our Assess, Address & Progress approach, we are collaborating with partners to tackle these challenges and contribute to the solution. This dedication helps us realise our purpose of unleashing the possibilities of coffee and tea to create a better future. 🌟
Click here to learn more about the Children's Rights Benchmark https://lnkd.in/dYYV9h63
Or visit our website to discover more about our human right programmes https://lnkd.in/e5yQtESa
#Sustainability #ChildRights #JDEPeets #CommonGrounds #GCFBenchmark24Why it is vital to help coffee farmers increase production amid rising climate challenges
Coffee farming thrives in a vibrant, biodiverse environment, but it also greatly relies on the weather. This makes it even more important for coffee farmers to have the knowledge needed to adapt to the challenges posed by climate change.
That’s why we're dedicated to supporting coffee farmers by providing them with the skills to cultivate their coffee in ways that help them cope with extreme weather while boosting their yields and, ultimately, their income.
Hear more on how we empower coffee farmers from Laurent Alexandre Sagarra, VP Sustainability of JDE Peet’s at FoodDrinkEurope, and explore our impact here: https://lnkd.in/eSvsqjdN
#Sustainability #Coffee #FarmerProgramme #CommonGrounds #ClimateChange☀️ Harnessing the power of the sun!
There are many ways in which we are reducing our footprint, including making our sites more energy efficient and shifting to more renewable energy sources. That is why we’re excited to announce another sustainability milestone at our Athens site – the launch of solar panels! 🌱
With our new solar station, 20% of our Athens site’s annual electricity needs are powered by the sun. This will help considerably reduce the carbon footprint of our factory – and we’re just getting started! Our next step? Expanding solar capacity by 130 MWh per year. The rest of the site’s energy needs are met by 100% certified green electricity. 🌍⚡
This achievement is part of our broader sustainability journey, led by the Common Grounds programme. Through initiatives like Responsible Sourcing, Minimising Footprint, and Connecting People, we’re creating a future where every cup of coffee or tea makes a positive impact. ☕🍃
Learn more about our sustainability journey on our website https://lnkd.in/eavGQPFk
#Sustainability #RenewableEnergy #SolarPower #ResponsibleBusiness #CommonGrounds #GreenEnergyJDE Peet’s is proud to introduce Avanza Café, a new initiative partnering with the U.S. Department of Agriculture (USDA) and TechnoServe aimed to transform coffee farming across Central America. By training over 35,000 farmers in Honduras, Guatemala, El Salvador, and Nicaragua, we’re working to boost coffee yields by 25%, cut carbon emissions, and raise household incomes by an average of 25%. The project will involve an investment of $15.3 million.
With a focus on regenerative agriculture, Avanza Café helps farmers adopt sustainable practices that not only improve productivity but also enhance resilience to climate challenges.
This initiative is a powerful example of how we bring our purpose to life - unleashing the possibilities of coffee and tea to create a better future - and of our Common Grounds programme, which positively impacts communities, the environment, and the coffee industry.
Read more on: https://lnkd.in/eVrZVijx and https://lnkd.in/eavGQPFk
#Sustainability #ClimateResilience #RegenerativeAgriculture #CoffeeFarming #CommonGroundsAs we gear up for the 16th Conference of the Parties to the UN Convention on Biological Diversity (CBD), we’re spotlighting our commitment to protecting nature — hoping to inspire others to take action, too.
Why is biodiversity important to us?
Coffee depends on a healthy and biodiverse environment. That’s why we’re dedicated to safeguarding ecosystems through sustainable practices like shade-grown coffee, which helps preserve biodiversity hotspots, protects bird habitats, and prevents soil erosion.
So, what exactly do we do?
Our global projects, from Kenya to Zambia, showcase how sustainable coffee farming benefits both nature and communities. In Gusii, Kenya, we’re collaborating with the Rainforest Alliance to enhance biodiversity, improve livelihoods, and build resilience against climate and economic challenges. In Zambia, we’re partnering with NCCL to support a mutually beneficial relationship between bees and coffee plants, boosting yields and empowering local communities. We’ve also recently launched a biodiversity playbook challenge to guide our factories in enhancing biodiversity at our sites.
Learn more about our sustainability journey and global projects on our website.
#COP16 #Biodiversity #Sustainability #Coffee #Conservation #CommonGroundsFor the third consecutive year, JDE Peet's Brazil has been recognized by Great Place To Work® Brasil as one of the Best Companies to Work For in Barueri and the surrounding region!
This recognition reflects the exceptional experiences our employees have shared. We focus on fostering a sense of pride in belonging, offering opportunities for growth and development, ensuring quality of life, and maintaining alignment with our company culture.
Additionally, JDE Peet's Brazil was honoured with the Mental Health Seal this year, showing our commitment to employee well-being through our comprehensive wellness program.
#JDEPeets #Coffee #GreatPlaceToWork #GPTW #UnleashYourPossibility #ACupOfAmazingCan agricultural waste products be used to grow coffee more sustainably? A new partnership between JDE Peet's Brazil, Universidade Federal de Lavras and NKG Fazendas Brasileiras will study the use of #biochar in Brazilian coffee farming and how it can be used to cut carbon emissions, improve soil quality and increase farmer yields.
𝐖𝐡𝐚𝐭 𝐢𝐬 𝐛𝐢𝐨𝐜𝐡𝐚𝐫? A charcoal obtained through the burning of biomass, like coffee husk or sugarcane residue. When applied on the soil, it works as a sponge contributing to greater water absorption and nutrient retention. Biochar is also a solution to carbon removal from the atmosphere, since its main chemical component is carbon.
We're proud to be part of this innovative public-private partnership, just one of the ways we are working to support more sustainable agriculture in Brazil and around the world.
#JDEPeetsCommonGrounds #CoffeeHummingbird Coffee, one of our leading brands in New Zealand (NZ), has brought new life to areas of Christchurch affected by the 2011 earthquake 🌳
Hummingbird, a homegrown Christchurch brand, partnered with a NZ charity called The Green Lab to support the creation of the Te Kohanga Taiao Sensory Nature Play Park in the Avon-Ōtākaro Forest Park, now open to the public. The park brought a deserted residential area in Christchurch back to life, having been part of the original ‘red zone’ devastated by the earthquake. The project also champions sustainability by using recycled materials and eco-friendly practices.
In addition to Hummingbird’s financial support, volunteers from JDE Peet's NZ rolled up their sleeves to make this vision a reality, alongside civil society and members of the community.
At JDE Peet's we believe it is our responsibility to bring people together, and we're proud to see our brands like Hummingbird Coffee making such a difference in local communities.
#JDEPeets #HummingbirdCoffee #JDEPeetsCommonGroundsLed by our vision to provide a coffee or tea for every cup, we continue to expand our product lines, enhance quality and tap into new market segments. This means you can enjoy a cup from one of our brands no matter where you are in the world and whatever your taste preference is. This vision is reflected in our largest brand, JACOBS, who is dedicated to delivering only the best impeccable coffee for all and truly offers a coffee for every cup.
In response to evolving consumer preferences, JACOBS is intensifying its focus on whole bean coffee, which has emerged as the fastest-growing segment in the coffee market. Offering a new portfolio of redesigned coffee blends in a new elevated packaging design linked to the codes of Whole Beans, JACOBS looks to excite consumers with a flavour profile for every taste
Whether instant or ground coffee, whole beans or herbal teas – we believe it’s amazing what can happen over a cup of coffee or tea.
#JDEPeetsCoffee #Coffee #JacobsIt’s amazing what can happen over a cup of coffee! We recently celebrated the official opening of the OldTown Heritage Centre in Ipoh, where guests can enjoy a coffee while exploring Malaysian white coffee history and heritage and the work of local artists.
The centre is a testament to our commitment to preserving and showcasing Malaysia's cultural legacy. It offers visitors an immersive journey through the evolution of coffee culture, from its humble beginnings to its modern-day prominence.
This new space also includes a farm-to-fork café, featuring sustainable practices such as water and energy conservation, recycling, food waste composting, turning used cooking oil to biofuel usage and more.
Visit the website here: www.oldtown.com.my
#JDEPeetsCoffee #Coffee #OldTownWhiteCoffeeWhat steps can we take to build a more sustainable future for #coffee? We believe it starts with supporting our coffee growers and ensuring no farmer is left behind. Laurent Alexandre Sagarra, our VP, Sustainability, will be sharing more about how we approach sustainability in our coffee supply chain in Brussels this week at the FoodDrinkEurope Ideas Fest.
Stay tuned for more!
#FoodFuture #JDEPeetsPlanet #JDEPeetsCommonGroundsMeet Łukasz from our Manufacturing team in Poland. He has been with the JDE Peet’s team for 16 years, and every day, he still seeks new learning opportunities that ultimately bring people together for moments of joy around the world!
Find out more about our career opportunities: https://lnkd.in/eNd2mX_A
#JDEPeets #UnleashYourPossibility #ACupofAmazingAt JDE Peet’s, our team members play a positive role in every major culture on the planet and millions of everyday coffee moments around the world, across all our divisions and geographies!
For Ivanna, visiting our retail customers creates a sense of impact to deliver the best in-store experience and lasting moments of inspiration for our customers around the world.
Find out more about our career opportunities: https://lnkd.in/eNd2mX_A
#UnleashYourPossibility #ACupofAmazingWe are committed to making JDE Peet's a diverse, equitable and inclusive organisation. Our #Equileap score is one way we keep track of our progress.
Equileap is an organisation which assesses and ranks over 5,000 companies globally on a scorecard which include 5 gender indicators inspired by the UN Women Empower Principles.
We're proud to see our progress recognized by Equileap with a much higher score and are keen to improve even further in the years to come.
#JDEPeets #JDEPeetsCommonGroundsWe are pleased to announce that we are continuing our deforestation efforts, having signed three Memoranda of Understanding (MOUs) with #Honduras, #Peru and #Rwanda.
The MOUs follow JDE Peet’s recent commitment to newly validated near-term and net-zero #SBTi targets, including specific SBTi Forest, Land and Agriculture (FLAG) targets. JDE Peet’s commitments to deforestation are further captured in its expanded Forest Policy, which aims to protect forests through responsible sourcing principles and guidance and expectations for suppliers.
#JDEPeetsPlanet #JDEPeetsCommonGroundsWe’re proud to expand investment in our Kostinbrod Coffee Plant in Bulgaria, focusing on enhancing roasting capacity and packaging. The plant serves 18 markets, and we estimate a remarkable 25% increase in production output in 2024. We’re committed to our growth in consumer demand, and furthering our sustainability agenda.
#JDEPeets #JDEPeetsCommonGroundsToday we are committing to newly validated Science Based Targets initiative (#SBTi) targets as part of our Common Grounds sustainability programme. Science-based targets give companies a clearly-defined path to reduce greenhouse gas emissions in line with limiting global warming to 1.5°C. SBTi’s FLAG Guidance provides the world’s first framework for companies in land-intensive sectors to set science-based targets that include land-based emission reductions and removals.
We believe that coffee, globally, can be grown in a Net Zero way by 2050 if we work together – across the industry and with farmers. We have made considerable progress in reducing our scope 1, 2 and 3 emissions in 2023, and are proud to announce these new targets to continue to drive reductions for a planet-positive future.
#JDEPeetsPlanet #JDEPeetsCommonGroundsIn case you missed it, here’s a snapshot of our 2023 results from Executive Committee members Scott Gray, Laurent Alexandre Sagarra and Carolyn Adams. Three highlights:
📈 A year of profitable and sustainable revenue growth
🌍 Planet-positive progress through our #JDEPeetsCommonGrounds programme
💡 Leading the way on sustainable innovation, such as our breakthrough paper pack, and so much more
To learn more, download our full 2023 annual report here: https://lnkd.in/edRJkVGk
#JDEPeets #CoffeeWe believe there is strength in diversity, which is why we are committed to breaking down barriers for women across our company and in the communities where we source our coffee & tea.
One way we’re doing this: ensuring the number of women in leadership positions reflects the percentage of women in our total workforce. In 2023, women held 41.3% of leadership positions within JDE Peet’s, exceeding our 40% target.
By reflecting the world we live in and continuing to remove barriers to progress within our company, we are better able to deliver on our vision of “a coffee & tea for every cup”.
Learn more about these efforts in our full Annual Report: https://lnkd.in/eKH9JyUa
#IWD2024 #InternationalWomensDay
Our new APAC Sensory Hub in Johor, Malaysia is helping us bring incredible innovations to markets faster than ever before! 🤩
For JDE Peet’s, this is the first facility of its kind outside of Europe and only the second globally. This state-of-the-art site provides our Sensory Science team with the tools and environment to drive the creation of exciting coffee and tea recipes.
With 14 sensory booths, an attribute training room, and a purpose-built preparation lab, the hub is designed to help us decode what makes a brew truly irresistible and turn that into breakthrough formulations.
No influences, no distractions – just passionate scientists in pursuit of the perfect cup, in every cup. ☕️
Check out these pictures from the launch party! ⬇️
#APAC #perfectcup #sensoryhub #innovation🌟 First to Market with Home-Recyclable Paper Refill Pack within the Instant Coffee Category!
The UK-based team worked at a fast pace to find a more sustainable material for our refills. In under 12 months, the team pushed suppliers to develop a material that would not compromise on shelf life and deliver a fully recyclable solution. ♻️
Our sales team highlighted the positive change of moving to more sustainable packaging with our customers and were able to secure the first-ever listing of a fully recyclable paper pack in the coffee category. ☕️
Kenco Paper Refills – Leading the Way to more Sustainable Packaging:
🌍 97% less packaging than alternative glass jars.
🌱 71% less CO2 emissions compared to a 150g plastic refill pack.
🌿 98% less CO2 emissions compared to a 200g glass jar.
#Kenco #PaperRefill #MinimisingFootprint #Sustainability #PackagingToday, we published our 2024 Annual Report, showcasing our progress, performance, and the dedication of our teams over the past year.
As the world’s largest pure-play coffee company, we operate in an exciting category with strong potential for long-term, profitable growth. Thanks to our teams’ hard work, we continue to lead, innovate, and create value for all our stakeholders.
With the strong foundations we’ve built, we are well-positioned for the year ahead. ☕🌍
Watch the key highlights below 👇 and access the Annual Report itself here: https://lnkd.in/gvEANkyk
#AnnualReport #CoffeeInnovation #SustainableGrowth🌟Meet Christiane, Marketing Analyst at JDE Peet’s Brazil!
From accounting to marketing, Christiane Melo Freitas has embraced every opportunity to grow at #JDEPeet’s. Her passion for coffee and people shines through in everything she does—from supporting team members to helping our heritage local brands thrive. Working with Pilão, a heritage brand in Brazil, she finds purpose in the impact and connection her role makes people’s lives daily, working with one of Brazil’s favourite beverages: coffee ☕
Swipe through to see Christiane’s inspiring story of career transformation and mentorship.
👉 Inspired by Christiane’s career journey? Read more about her growth story at #JDEPeets: https://lnkd.in/edTp8MRT
#ACupOfAmazing #UnleashYourPossibility #LifeAtJDEPeets #CoffeeWhat a fantastic start to our first-ever Global Management Trainee Program – a journey designed to brew the next generation of business leaders! 🌟
After engaging with nearly 5,000 candidates, we welcomed 24 outstanding finalists this week to our Amsterdam HQ for an onsite assessment.
The immersive experience began with an evening of networking and cocktails, where our candidates connected with each other, Executive Committee members and senior leaders from our markets around the world. The following day was packed with challenges, reflections and inspiring sessions from our leadership team, all fuelled by a rich coffee experience. ☕
In September, our selected trainees will embark on a year-long international journey of business learning and results-driven growth.
That’s how you Unleash Your Possibility! 🚀
Swipe below for some highlights. ⬇️
#JDEPeets #UnleashYourPossibility #CareerGrowth #GlobalManagementTraineeProgramJust released: JDE Peet’s Joins the Dow Jones Sustainability World Index! 🌍🌱
The Dow Jones Sustainability World Index (DJSI World) now includes JDE Peet’s, recognising our progress and ongoing commitment to responsible business practices and sustainability. The DSJI World is one of the most renowned sustainability benchmarks since its inception in 1999.
This recognition follows our steady progress, including an increase in our Corporate Sustainability Assessment score from 62 to 67.
✨ Highlights:
· We are the only European food company included in the DJSI World.
· In the DJSI Europe Index, we achieved the highest score (67) among the food companies included.
This milestone reflects our commitment to sustainability and our Common Grounds programme. Together, we’re creating a better future, one cup at a time.
To learn more about our inclusion in the Dow Jones Sustainability World Index, click here https://lnkd.in/guXxUmuX or visit our website to discover more about our sustainability journey at https://lnkd.in/eavGQPFk
#Sustainability #DJSIWorld #CommonGrounds #Ranking #ResponsibleBusiness🎥☕ Healthier Choices, Same Great Taste!
Our associates are passionate about improving our products while staying true to our heritage of quality and craftsmanship. In this video, they share how we’re transforming some of our products by using less sugar and creamer — all without compromising on the delicious taste or the care that goes into every cup.
These innovations are part of JDE Peet’s’ Health & Indulgence Programme, which is part of our strategy to promote health and wellbeing. By reducing sugar and fat content, we’re empowering consumers to enjoy healthier choices.
It’s all about developing a coffee for every cup without compromise. Watch the video and discover how we create a better future, one cup at a time!
#UnleashYourPossibility #ACupOfAmazing #NotJustACupOfCoffeeAt JDE Peet's we’re brewing more than just coffee and tea; we're also crafting a sustainable future. ☕✨
In our latest video, we offer a glimpse inside our Utrecht roastery, highlighting the practical steps taken to conserve energy and transition to cleaner sources like electricity and hydrogen. Additionally, we're transforming coffee waste into new products, such plasterboards, promoting a circular economy.
This initiative is part of our Minimising Footprint pillar, standing alongside Responsible Sourcing and Connecting People, all of which are part of the Common Grounds programme. Together, these pillars support our commitment to achieving net zero by 2050.
Want to learn more about our sustainability strategy? Visit our website: https://lnkd.in/eJXMpASv
#CommonGrounds #Sustainability #GreenEnergy #CircularEconomy #NetZero #JDEPeetsHow do we unleash the power of diversity? One way is to celebrate it during our #TrueYOU week!
At JDE Peet's, we love a workplace where different ideas, perspectives, cultures, and backgrounds get the spotlight. Our focus on Diversity, Equity, and Inclusion is all about building a better future so we can authentically serve, reflect, and embrace everyone around us.
We kick off #TrueYOU Week every year to celebrate each other's uniqueness. This year, it was a global celebration from Brazil to Australia, passing through South Africa and France. From conversations on cultural diversity, to understanding the lived experience of people with disabilities, and examining how generational diversity and gender equality intersect.
Swipe through to see how we're making JDE Peet's a place where everyone can unleash their possibility!
Visit our website to learn more about Diversity, Equity and Inclusion at JDE Peet's. https://lnkd.in/eKkFK6zi
#TrueYOUWeek #DiversityEquityInclusion #JDEPeets #ConnectingPeople #CommonGroundsNow that Rafael Oliveira has truly taken off as our new CEO, his exciting journey begins to get to know our company, the world of coffee and tea, our valued associates, customers and partners.
Rafa shared his enthusiasm, saying, “Joining this legendary company, with its rich history spanning over 270 years, is a true honour. I'm really excited to get to know and connect with our unique and diverse global team. They've not only built a fantastic company but have also created a real sense of community and unity. That means a great deal to me, as I firmly believe we can achieve remarkable things when we work together.”
We look forward to joining Rafa on this global voyage, visiting our businesses and associates worldwide, and strengthening our unity. Together, we will share in the success of our entrepreneurial spirit, staying agile and focused on creating a better future through every cup.
Please join us in welcoming Rafa to JDE Peet’s family as we set our sights on a promising future!Is creating a more sustainable coffee world easy? Not really, but together, it’s possible!
That’s why we at JDE Peet’s are excited about the proposed UN Coffee Initiative launched at the G7 meeting in Italy. This initiative will unite the public and private sectors, aiming to spark positive change in the coffee industry. Laurent Alexandre Sagarra, our VP of sustainability, conveyed our support through a video presented at the G7 meeting.
Following the G7’s recognition of coffee as a key strategic industry in the fight against climate and socio-economic challenges, this initiative couldn’t come at a better time. The goal is to mobilise funding and resources to create a more sustainable and inclusive coffee sector, addressing climate change and enhancing livability and income for producers.
As details continue to emerge, JDE Peet’s, the world’s leading pure-play coffee and tea company by revenue, fully supports the proposed UN Coffee Initiative. We are looking forward to fostering new partnerships that contribute to a more resilient and sustainable future for coffee.
Check out the G7 meeting website for more information on the UN Coffee Initiative https://lnkd.in/eFwW2Hed
#Sustainability #CommonGrounds #CoffeeInnovation #ClimateChange #PublicPrivatePartnerships🌍 Exciting News from the World Coffee Innovation Summit! 🌱
Why is sustainability so important for the coffee and tea industry? Today, our Vice President of Sustainability, Laurent Alexandre Sagarra, is at the World Coffee Innovation Summit to shed light on just that! ☕💡
Laurent will discuss how we at JDE Peet’s combat deforestation through our Common Grounds programme. Our company is at the forefront of sustainability, and over the years we have initiated numerous projects to help farmers around the world grow coffee and tea more sustainably while improving their livelihoods. That is how we unleash the possibilities of coffee and tea to create a better future!
We’re excited to share insights, learn from fellow industry leaders and experts, and collaborate to brew a more sustainable tomorrow. 🌍💼
Are you curious about our sustainability journey? Visit our website for more on how we’re contributing to a better future.
#Sustainability #CommonGrounds #WCIS24Introducing a new collaboration from our brand #SENSEO and Blond Amsterdam! This special partnership will bring the cheerful and unique illustrations of Blond Amsterdam to SENSEO coffee makers and matching accessories – a perfect partnership for a daily cup of coffee that puts a smile on your face.
Next to the unique SENSEO coffee machine, the collection consists of matching accessories such as mugs, a coffee tin and coasters, all featuring the Amsterdam brand's recognisable illustrations.
#JDEPeets #Coffee🌟 Introducing the L'OR Barista Creatif!
☕📲 Elevate your coffee experience with just one click!
Meet the new 𝐋'𝐎𝐑 𝐁𝐀𝐑𝐈𝐒𝐓𝐀® 𝐂𝐫𝐞𝐚𝐭𝐢𝐟—an innovative smart coffee machine now available exclusively on our L'OR website. Step into the future of coffee with unparalleled customization!
🌐 𝐖𝐡𝐲 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐨𝐯𝐞 𝐢𝐭:
Barista Mode: Connect your L'OR BARISTA® Creatif to the L'OR app and tailor your perfect cup of coffee.
Scheduled Brewing: Set your coffee to brew at your convenience.
Smart Notifications: Receive descaling alerts and more.
Innovative Recipes: Explore new iced coffee creations.
Auto Reordering: Never run out of capsules again.
Are you ready to redefine your coffee moments? Discover your 𝐁𝐚𝐫𝐢𝐬𝐭𝐚 𝐌𝐨𝐝𝐞 today!
https://lnkd.in/d6hDQ4r8🎉 MOCCONA: Celebrating 70 Years of Coffee Magic!
A remarkable milestone—70 years since Douwe Egberts introduced the world to instant coffee perfection with MOCCONA!
🕰️ A Journey Through Time: Explore the fascinating introduction that captivated coffee lovers. Compare the evolution from the very first jar to today's sleek design.
🌍 A Global Legacy: Moccona continues to brew joy across Asia and Australia.
👥 A Toast to the Future: Here’s to the next 70 years of Moccona, continuing to bring warmth and joy to coffee lovers worldwide.
#JDEPeetsOn the ground in the South of Minas region, Brazil, we have been rolling out a groundbreaking initiative in partnership with coffee exporter Comexim Ltda and a local university. This project is aimed at enhancing the well-being of coffee farmers and collaborating to adopt more sustainable practices and promote reforestation. Hear from some of the people involved in this short video, and find the full video on our YouTube channel: https://lnkd.in/euWhdrcz
About the project:
600 farmers, including 200 women and 121 young farmers benefit from the project and take part in activities such as:
🔹 Training farmers on water conservation, sustainable agricultural practices, and safe use of agrochemicals
🔹 Installing biodigesters for sewage treatment, benefiting 100 households
🔹 Promoting reforestation by distributing and planting 4,000 native tree seedlings
🔹 Conducting water quality analysis and environmental education with local youth and schools
The expected outcomes:
☑️ Improved sanitation and environmental practices in farming communities
☑️ Enhanced agricultural productivity and sustainability
☑️ Greater community involvement and awareness in environmental conservation
#JDEPeetsPlanet #JDEPeetsCommonGrounds #CoffeeA future without coffee-related deforestation, where truly responsible sourcing means positive change for farmers instead of exclusion. That’s the #FoodFuture we see for coffee!
We were proud to take part in the annual FoodDrinkEurope Ideas Fest in Brussels, where we had the chance to share how we see the future of sustainable coffee at JDE Peet’s with European policymakers and members of the European policymaking community interested in a more sustainable food chain.
Thanks to everyone who participated in our workshop, joined the talk by our VP Sustainability Laurent Alexandre Sagarra, and enjoyed our coffees and teas throughout the day!
#JDEPeetsCommonGrounds #EU #JDEPeetsPlanetCombatting coffee-related #deforestation helps to protect critical ecosystems and ensure the continued livelihoods of smallholder coffee farmers, while advancing climate change resilience for coffee. Hugo Stuurman, Global Sustainability Program Lead at JDE Peet's, will be discussing our efforts to tackle coffee-related deforestation at the Scope 3 Innovation Forum today.
🌲 Will you be attending the Innovation Forum? Don’t miss our session ➡️ https://lnkd.in/epsnYqJ8
🌲 Learn more about how we aim to tackle deforestation in our Forest Policy here ➡️ https://lnkd.in/eRec4TdA
#JDEPeetsCommonGrounds #Coffee #JDEPeets #EUDR #IFscope3EUHere at JDE Peet's it's anything but "just a coffee".
The Global Research & Development (R&D) team in The Netherlands is always cracking the code on making the best coffee and tea, and they have been doing so since 1753.
Our R&D colleagues invite you to embark on a journey with us where amazing innovations happen and the possibilities with coffee & tea are endless.
Join our global team today: https://lnkd.in/eacABp42
#unleashyourpossibility #acupofamazing #quality #researchdevelopment #scientificaffairsToday, we raise a cup (or mug! 🍵) to International Tea Day, a celebration of this beloved beverage with a rich history!
Tea has been around for thousands of years and plays an important role in many cultures worldwide. From delicate green teas to robust chai, tea is a cherished part of many traditions and life moments, passed down through generations.
We want to protect the people and natural ecosystems that provide this incredible beverage. We continue to partner with smallholder farmers and workers in tea communities along with NGOs, local and national governments along our tea supply chain and are on track to meet our goal of 100% responsibly sourced tea in 2025.
We were particularly proud to support the Healthier Diets for Everyone in Tea Communities initiative in India, Malawi and Kenya. Tea workers and farmers, predominantly women, often contend with high rates of malnutrition due to diets lacking essential nutrients. Swipe to find some key stats from this project.
#InternationalTeaDay #TeaLover #JDEPeetsCommonGroundsOur vision is “A Planet Free of Packaging Waste” and we have set clear targets to ensure we are minimising the impact of the packaging we use.
Our efforts are focused on transitioning to 100% recyclable, compostable or reusable materials and reducing the amount of packaging per cup sold ☕. One example is our recently redesigned Douwe Egberts Ready-To-Drink cup. The new design reduced the use of virgin plastic by approximately 44% compared to the previous version, and made the cup recyclable.
Delivering on our packaging commitments requires innovation, collaboration, technical development and effort across our entire organisation. It's what we need to do to protect our planet and the future of coffee & tea.
#JDEPeetsPlanet #Coffee #JDEPeets #JDEPeetsCommonGroundsAt JDE Peet’s, we craft many brands you may enjoy around the world, and we believe it’s amazing what can happen over a cup of coffee or tea!
We brought together our employees from all over the world to showcase how we empower our teams to have real impact on people’s everyday lives.
Discover your new career at JDE Peet’s: https://lnkd.in/eNd2mX_A
#UnleashYourPossibility #acupofamazing #JDEPeets #coffee #teaIn 2023 we made strong progress towards our goal of 100% responsibly-sourced coffee, tea, and palm oil by 2025.
We also exceeded the goal we set for smallholder farmer engagement since 2015, and have so far directly reached more than 700,000 farmers through our Common Grounds projects.
Responsibly sourcing coffee and tea means engaging with farmers and workers to assess and address challenges in our sourcing regions. Taking responsibility to drive progress we’re maximizing positive impact for people & planet.
#JDEPeetsCommonGrounds #JDEPlanet #CoffeeWe are proud to announce the biggest restage in recent history of one of JDE Peet’s most cherished brands and Germany’s #1 coffee brand - JACOBS.
Whilst still familiar, the new world of Jacobs is designed to excite consumers globally across all touchpoints from the large-scale communication campaign to the new packaging design and visual identity. The communications campaign ‘Find Your Wunderbar’ is an opportunity to discover the wonderful things around you that are just waiting to be noticed. The new packaging design pays tribute to our strong heritage in coffee making while adding modern elements that appeal to the coffee culture of 2024.
This restage marks a momentous milestone within the rich heritage of our brand portfolio. Bring back the Wunderbar!
#JDEPeets #JDEPJacobs2023 was a year of progress for JDE Peet’s as we continue our transformation into a more global, more digital, and more sustainable company.
We’re proud to share our 2023 Annual Report. Take a look at some highlights here, or pour yourself a cup and dig in to the full report: https://lnkd.in/eKH9JyUa
#JDEPeets #Coffee #CommonGroundsAll around the world people pause to connect over a cup of coffee. In #Norway, where the average person drinks more than five cups of coffee per day, this is especially true!
We’re proud to support Kirkens Bymisjon, one of Norway’s biggest charitable organizations, and their community cafés – cafés where people in need can drop in for a conversation, support or a moment of rest over a coffee. Our brand #Friele, the oldest roastery in Norway, donated more than 1 million cups of coffee in 2023 to support these moments of community and connection. Many of these cups are poured by our colleagues who have the opportunity to volunteer at Kirkens Bymisjon.
Learn more about how we’re cultivating community over a warm cup of coffee here: https://lnkd.in/eeCRPcGV
#CommonGrounds #ConnectingPeople #Coffee #JDEPeetsWe are thrilled to announce a new global partnership between L’OR Espresso and Ferrari #Hypercar – a partnership fuelled by shared values such as passion and exquisite craftsmanship, that will set the senses racing for the Ferrari team and fans around the world.
The collaboration will see L’OR Espresso embark on a new chapter alongside Ferrari in the FIA World Endurance Championship (WEC). The WEC is the world’s premier international sportscar championship and includes the legendary 24 Hours of Le Mans. This is a proud moment for JDE Peet’s as we continue to grow internationally. Learn more here: https://lnkd.in/ei5vY5gm
#JDEPeets #Coffee
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Happy Labour Day!
Did you know that Labour Day is celebrated in Singapore on the 1st of May every year in honour of workers and their contributions to the country?
Tag someone you know who deserves a break, remind them to take time to pause, enjoy a cup of SUPER™ 3 in 1 coffee, because we are made to fuel everyday heroes!Happy Deepavali from SUPER™, may the Festival of Lights shine brightly in your hearts and homes!
Let's celebrate Deepavali in the true sense by lighting up the world of others.
Enjoy a cup of SUPER™ coffee with your loved ones today!
#deepavali #diwali #festivaloflight #Supercoffee #madetofueleverydayheroes #madetofueleverychoicesDid you know that SUPER™ 3 in 1 Coffee - regular range is now certified Healthier Choice?
Join SUPER™ ambassador @peifen_leee this Sunday, 1 Oct between 4-6pm at @fairpricesg - JEM for an afternoon of fun-filled activities. Come enjoy a cup of coffee on us too!
Make the right choice today with SUPER™, now with a healthier recipe!
#SUPERCoffee #Madetofueleverychoices #healthierchoice #HCS #healthylifestlyeLAST CHANCE for you to participate in our Grand Car Giveaway draw!
Simply buy any 2 packs of SUPER™ and/or OldTown products for a chance to win a Toyota Corolla Cross Hybrid SUV (worth $96,800)! Hurry buy and submit your entries today!
T&Cs apply. For more information, please visit https://bit.ly/40C4ksh
#sgdeals #sglobang #sgcontest #Supercoffee #SUPERCoffeeSG #supersg #madetofueleverydayheroesTGIF everyone!
Simply buy any 2 packs of SUPER™ and/or OldTown products for a chance to win a Toyota Corolla Cross Hybrid SUV (worth $96,800)! Hurry and make your purchase today!
Join SUPER™ ambassador @peifen_leee this Saturday, 6 May between 2-4pm at @fairpricesg - Jurong Point for an afternoon of activities and find out how you can stand a chance to win brand new car! See you there!Mai 兔 liao! 3 more days to Chinese New Year and it's also our last roadshow (for now)!
Catch SUPER™ PeiFen李佩芬/@peifen_leee this Friday, 20th Jan, between 10am - 1pm at @fairpricesg - Serangoon NEX.
Stock up and treat you and your guests to SUPER™ products this Chinese New Year! Let's Huat 兔-gether!
#SUPERCoffeeSG #SUPERSG #cny2023 #madetofueleverdayheroes #SuperAmbassadorThe cat or in this case, rabbit is out of the bag! We are really excited to announce that PeiFen李佩芬/@peifen_leee is now officially a SUPER™ ambassador! A popular getai singer and host, Pei Fen has won the hearts of many (including ours) with her bubbly personality and distinctive bright vocals since she entered the getai scene 20 years ago!
Catch Pei Fen in person at our very first Chinese New Year 2023 roadshow at Sheng Siong Supermarket - Tanglin Halt on Saturday, 7th Jan, between 10am - 1pm!
Let's Huat 兔-gether!
#SUPERCoffeeSG #SUPERSG #cny2023 #madetofueleverdayheroes #SuperAmbassador #A big thank you to everyone who has participated in the lucky draw. It was an exciting night filled with anticipation!
Congratulations to Goh Seok Hiang, our lucky winner, who has won Toyota Camry Hybrid 2.5L*!
*Subject to the T&Cs. Digital submissions were printed and placed into the box for the live draw which was held on 4 Aug 2022.3 MORE DAYS to SUPER & Old Town Getai Night!
Watch us live for a time of song & fun with host, Marcus Chin 陈建彬 & PeiFen李佩芬�, along with other Getai artistes. Winner of the Car Giveaway will also be announced during the show, so don't miss out!
Livestream will be happening on 4 August 2022, 8pm on our SUPER Singapore FB Page. Share it with your friends today!Want to win a Toyota Camry Hybird (worth $79,500)? Buy $8 worth of any SUPER and Old Town products for a chance to drive one away! The more you buy the higher your chance of winning. What are you waiting for? Fuel up with SUPER & Old Town today!
🛒BUY NOW:
Redmart: https://bit.ly/3sNb87I
Shopee: https://bit.ly/3lqBSqz
T&Cs apply. For more information, please visit https://tinyurl.com/SUPEROTCarGiveway22
#SUPERCoffeeSG #OldTownWhiteCoffeeSGLet's get celebrating with your favourite cup of SUPER Coffee!
🛒BUY NOW:
Lazada: https://bit.ly/3kwoEc7
Shopee: https://bit.ly/3grpWBM[LAST 2 WEEKS] Get 50 Diamonds with every $10 spent on JDE Coffee and stand a chance to win* 10,000 Diamonds & Limited Special Skins!
🛒BUY NOW:
Lazada: https://bit.ly/3cupQbs
Shopee: https://bit.ly/3grpWBM
*T&Cs apply. Please visit www.whowon.site/contests for more information.JDE x MLBB Lucky Draw Giveaway – Week 1 & 2
Congratulations to all lucky winners! Our Giveaway* is on now till 30 Sep 2021! Hurry up and purchase $10 worth of JDE Coffee and you may be one of next week's lucky winners to win LIMITED SPECIAL SKINS (Weekly Prize) or 10,000 DIAMONDS (Grand Prize)! Good luck!
*T&Cs apply. For more information, please visit: www.whowon.site/contestsThank you all for participating in our last poll! We were warmed by your heartfelt reasons for your selection. Congratulations go to our 2 most creative winners, Tay MK on team mom and Jessie Kor on team mom-in-law. Pamper your moms this Mother’s Day, with our SUPER Coffee and Milk Tea bundle and SKAI High Tea* e-vouchers.
Wishing all moms a happy Mother's day! Stay tuned for our next poll!
*Voucher terms and conditions apply. Please DM us to facilitate prize collection.BREAKING: Super has been found! At 12.04am this morning, Hunter Yvonne found Super beside a cassette tape at 374 Clementi Avenue 4 and successfully claimed the S$10,000 bounty. We also accepted other common names of the object as answers.
We are so happy to have Super back! A big THANK YOU to everyone for your help to find Super!
Comment and let us know if you had fun on this hunt! 🥰Last 7 days to redeem* a $5 GRAB voucher! Up to $100,000 worth of GRAB Voucher are waiting for you!
Simply buy any 5 packs of participating products within a single receipt to redeem*. Hurry and buy now!
*Terms and conditions apply. While stocks last. A single eligible receipt is only eligible for 1 redemption. Find out more at https://tinyurl.com/GrandGiveaway24TGIF everybody!
If you have not already heard, we have $100,000 GRAB vouchers to be redeemed*! Simply buy any 5 packs of participating products within a single receipt to redeem* a $5 GRAB voucher!
Join SUPER™ ambassador, @peifen_leee this Saturday, 27 Apr, 12pm - 2pm at Fairprice Tampines Mall to learn more!
*Terms and conditions apply. While stocks last. A single eligible receipt is only eligible for 1 redemption. Find out more at https://tinyurl.com/GrandGiveaway24SUPER™ ambassador - @peifen_leee will once again make her appearance at Fairprice – Causeway Point (Level 1 atrium), this Sunday, 4 Feb, between 1-3pm!
For those who missed your chance to see Pei Fen live in person last week, here's your chance!
Buy SUPER™ products during the event to redeem FREE* gifts to celebrate this Chinese New Year! Do help share the news and see you then!
*Terms and conditions apply. For more details, please visit http://tinyurl.com/JDECNY24TnCMake the right choice today with SUPER™, now with a healthier recipe!
Find out more from SUPER™ ambassador @peifen_leee this Sunday, 20 August between 3-5pm at @fairpricesg - Causeway Point! In addition to free coffee, there are also fun-filled activities with exciting prizes to be won! Join us then!
#SUPERCoffee #Madetofueleverychoices #healthierchoice #HCS #healthylifestlyeIf you have yet to participate in our grand draw, what are you waiting for?
Simply buy any 2 packs of SUPER™ and/or OldTown products for a chance to win a Toyota Corolla Cross Hybrid SUV (worth $96,800! Hurry, buy and submit your entries today!
🛒BUY NOW:
Fairprice Online: https://bit.ly/3zhZxjV
Redmart: https://bit.ly/42Xj2vL
You may participate in the lucky draw via 2 methods:
1) Via mail of physical contest forms available in selected stores.
2) Via online submission of contest form via this link: https://www.gagerc.com/super-oldtown
Terms & Conditions apply. For more information, please visit: https://bit.ly/40C4ksh
There is no association or endorsement or sponsorship arrangement between the Company and Facebook/Instagram.
#SUPERCoffeeSG #SUPERSG #madetofueleverdayheroes #TOYOTA #winacar #SGLobang #SGDeals #SGContestHappy Labour Day everybody!
Did you know that Labour Day is celebrated in Singapore every 1st May as a mark of solidarity amongst workers? It is a day set aside to honour workers and their contributions to the country!
Without them, we will not be where we are today! These workers are our everyday heroes, who give it their all tirelessly day in day out.
Tag someone you know who deserves a break, remind them to take time to pause, enjoy a cup of SUPER™ 3 in 1 coffee, because we are made to fuel everyday heroes.Hello SUPER™ fans!
We have exciting news to share! Want to win a Toyota Corolla Cross Hybrid SUV (worth $96,800)?
Simply buy any 2 packs of SUPER™ and/or OldTown products for a chance to drive one away! Hurry and make your purchase today!
🛒BUY NOW:
Fairprice Online: https://bit.ly/3zhZxjV
Redmart: https://bit.ly/42Xj2vL
T&Cs apply. For more information, please visit https://bit.ly/40C4ksh
There is no association or endorsement or sponsorship arrangement between the Company and Instagram.
#SUPERCoffeeSG #SUPERSG #madetofueleverdayheroes #TOYOTA #winacar #SGLobang #SGDeals #SGContestHappy mid-week SUPER™ everybunny! 🐰
Join SUPER™ ambassador PeiFen李佩芬 /@peifen_leee this Thursday 19th Jan, between 1-4pm at @giantsingapore - 21 Tampines North Drive 2.
Enjoy roadshow exclusive promotions and let's Huat 兔-gether! 💰💰💰
#SUPERCoffeeSG #SUPERSG #cny2023 #madetofueleverdayheroes #SuperAmbassadorHop into the auspicious year of the rabbit with SUPER™!
Visit us at the following roadshows locations, spend $28 nett on SUPER™ and/or OldTown products and redeem* a limited edition Prosperity Yu Sheng Plate (worth $30)!
Promotion Period: Now till 31 Jan 2023
*Terms and conditions apply. While stocks last. For more details, please visit bit.ly/3VRZFiR.
#SUPERCoffeeSG #SUPERSG #cny2023 #madetofueleverdayheroesSUPER INVITES YOU! Come join at our virtual SUPER Getai Night for a time of song & fun with host, Marcus Chin 陈建彬 & PeiFen李佩芬�, along with other Getai artistes. Winner of the Car Giveaway will also be announced during the show, so don't miss out!
Livestream happening, 4 August 2022, 8pm on our SUPER Singapore FB Page. Share it with your friends today!We spend a lot of time with our family and close friends, but when was the last time we had a real conversation?
If you’re game for a little win (in more ways than one), here’s how:
1. Take on one or more of these challenges (pro-tip: the more challenges you do, the higher your chance of winning).
2. Record a video or take a picture of yourself with the person you're having a SUPER moment with and tell us about it.
3. Tag @super_singapore, and post it on Instagram as a post (make sure your profile is public).
4. Follow @super_singapore on Instagram.
One lucky winner stands to walk away with a one-year supply of SUPER coffee and a S$200 Klook voucher. #LittleWinsOverCoffee #SUPERSingapore
Contest closes on 15 Jan 11:59pm.
T&Cs apply: https://tinyurl.com/SUPERChallengeTC21SHOP & WIN Exclusive Ninja Foodi 11-in-1 Multicooker (worth $549)! Simply purchase $10 worth of participating products and stand a chance to WIN the newly launched Ninja Foodi 11-in-1 Multicooker, only 10 limited sets available! Promotion ends on 12 Nov 2021.
*Only purchases from FairPrice Supermarkets & FairPrice Online are eligible. Please see in store for details. T&Cs apply. For more information, please visit https://bit.ly/3iuUDYUJDE x MLBB Lucky Draw Giveaway – Week 8
Congratulations to this week’s lucky winners! For those who did not win, this is the LAST WEEK to enter our Giveaway*! Simply purchase any $10 worth of JDE Coffee and stand a chance to win LIMITED SPECIAL SKINS (Weekly Prize) or 10,000 DIAMONDS (Grand Prize)!
*T&Cs apply. For more information, please visit: www.whowon.site/contestsJDE x MLBB Lucky Draw Giveaway – Week 4
Congratulations to this week’s lucky winners! Don’t miss out on our JDE x MLBB Lucky Draw Giveaway* from now till 30 Sep 2021! Simply purchase any $10 worth of JDE Coffee and you could stand a chance to win LIMITED SPECIAL SKINS (Weekly Prize) or 10,000 DIAMONDS (Grand Prize)!
*T&Cs apply. For more information, please visit: www.whowon.site/contestsJDE x MLBB Lucky Draw Giveaway – Week 3
Congratulations to all lucky winners! Our Giveaway* is on now till 30 Sep 2021! Hurry up and purchase $10 worth of JDE Coffee and you may be one of next week's lucky winners to win LIMITED SPECIAL SKINS (Weekly Prize) or 10,000 DIAMONDS (Grand Prize)! Good luck!
*T&Cs apply. For more information, please visit: www.whowon.site/contestsBuy any 5 packs of participating products in a single receipt to redeem* a $5 GRAB voucher!
Up to $100,000 worth of GRAB vouchers are waiting for you, buy and redeem now!
*Terms and conditions apply. While stocks last. A single eligible receipt is only eligible for 1 redemption. Find out more at https://tinyurl.com/GrandGiveaway24Hello everyone, 龙 time no see!
Join us to welcome the Year of the Dragon together with SUPER™ ambassador @peifen_leee , this Saturday, 27 Jan, 1-3pm at Fairprice - Ang Mo Kio Hub (B2's atrium)!
FREE* gifts to celebrate this Chinese New Year with min. spend! Hurry, while stocks last!
For more details, please visit http://tinyurl.com/JDECNY24TnCHappy Friday everybody!
Have you made the right choice yet?
If you have not heard, SUPER™ 3 in 1 Coffee - regular range is now certified Healthier Choice!
Join SUPER™ ambassador @peifen_leee this Saturday, 28 Oct between 3-5pm at @fairpricesg - NEX to find out how SUPER™ 3 in 1 Coffee can be part of your lifestyle!
Make the right choice now with SUPER™, now with a healthier recipe!Happy National Day all!🥳 Let’s enjoy a cup of coffee while we look back at Singapore’s progress as a nation over the past 58 years! We have definitely come a long way and it makes us proud that SUPER is a Singapore homegrown brand! 😍
Like and share this post if you are also proud to call Singapore your home! 💓
#happynationalday #happybirthdaysingapore #majulahsingapura #homegrownbrands #supportlocal #sglocalHappy Mother's Day to all mothers out there!
On this special day, let's pause and show appreciation to our mums for what they bring into our lives. A huge shout out to all mothers! You are indeed a superhero! 💖
Tag us SUPER Singapore in a photo of you and your mum celebrating this Mother's Day. The 3 most creative photo will win* 3 packs of SUPER 3 in 1 Coffee of your choice!☕️
Contest ends Friday, 19th May 2023, 2359hrs.*Terms and conditions apply
#supercoffee #mothersday #HappyMothersDay #Mothersday2023 #sglobangSelamat Hari Raya Aidilfitri to all our Muslim friends!
On this day of reunion, relationships, forgiveness and celebration, SUPER™ wishes you and your loved ones a joyous & blessed Aidilfitri!
Let’s not forget to show our appreciation to our elders - the heroes in our lives too! Tag us @super_singapore a photo of you and your hero celebrating this Hari Raya. The 3 most creative photo will win* 3 packs of SUPER 3 in 1 Coffee of your choice!
Contest ends Friday, 28th Apr 2023, 2359hrs.*Terms and conditions applyHappy International Women's Day, SUPER™ fans!
On this special day, let's pause and give thanks to the women in our lives for what they bring into this world. A huge shout out to all mothers/daughters/wives/sister! Here’s to making the world a better place every single day. You are indeed a superhero! 💖
Have a SUPER™ woman that you look up to? Tag her to show your appreciate today! ☕️
#internationalwomensday #IWD2023 #womenempowerment #supportingwomen #supercoffeesg #supersg #madetofueleverdayheroesHello SUPER™ fans! We are down to our last 2 roadshows for this Chinese New Year!
Hurry redeem* a limited edition Prosperity Yu Sheng Plate (worth $30) if you have yet to done so! Simply spend $28 nett on SUPER™ and/or OldTown products to qualify!
Psst, a little rabbit told us that PeiFen李佩芬/@peifen_leee might be making her appearance at the final 2 roadshows as well! Hmm, where and when do you think she will be?
Stay tune for more updates later 兔-night, HUAT ah!
*Terms and conditions apply. While stocks last. For more details, please visit bit.ly/3VRZFiR.Usher in the Year of the Rabbit with SUPER™!
Redeem* a limited edition Prosperity Yu Sheng Plate (worth $30) when you spend $28 nett on SUPER™ and/or OldTown products today!
Promotion Period: Now till 31 Jan 2023
*Terms and conditions apply. While stocks last. For more details, please visit bit.ly/3VRZFiR.
#SUPERCoffeeSG #SUPERSG #cny2023 #madetofueleverdayheroes1 MORE DAY! Stay tuned to our SUPER page for our SUPER & Old Town Getai Night, tomorrow, 4 August 2022 at 8pm!
Join us for a night of fun, hosted by Marcus Chin 陈建彬 & @PeiFen李佩芬 , along with 罗翊绮, 李健华, 杨芊红 and many more artistes! Stay till the end to find out if you are driving away with a Toyota Camry. See you there!LAST CHANCE to win a Toyota Camry Hybird (worth $79,500)? Hurry, buy $8 worth of any SUPER and Old Town products for a chance to drive one away! The more you buy the higher your chance of winning. What are you waiting for? Fuel up with SUPER & Old Town today!
🛒BUY NOW:
Redmart: https://bit.ly/3sNb87I
Shopee: https://bit.ly/3lqBSqz
T&Cs apply. For more information, please visit https://tinyurl.com/SUPEROTCarGiveway22How well do we know our loved ones?
According to our series with @ourgrandfatherstory , it seems like there’s always more to discover no matter how close you are. We sat 3 pairs of everyday Singaporeans down to have a chat with with one another over coffee.
Even though it’s been awhile since Marina and Zofeerah caught up because they no longer live in the same space, it’s clear that their sisterly bond is still strong especially in dicey situations.
Watch the video. Link in bio.JDE x MLBB Lucky Draw Giveaway – Week 7
Congratulations to this week’s lucky winners! Our JDE x MLBB Lucky Draw Giveaway* is ending soon on 30 Sep 2021! Hurry up & purchase any $10 worth of JDE Coffee and you could stand a chance to win LIMITED SPECIAL SKINS (Weekly Prize) or 10,000 DIAMONDS (Grand Prize)!
*T&Cs apply. For more information, please visit: www.whowon.site/contestsWe celebrate Father’s Day by celebrating his favourite coffee cup! Let’s see how well you know your dad by identifying his favourite coffee mug!
While you’re at it, why don’t you share a photo of your dad’s favourite mug. Who knows, we might send a little something to your dad!
Looking for a gift for your dad? Shop online at the link in our bio.Buy any 5 packs of participating products within a single receipt to redeem* a $5 GRAB voucher! Up to $100,000 GRAB vouchers for redemption, so hurry and buy now!
Join SUPER™ ambassador, @peifen_leee , this Sunday, 5 May, between 9-11am at Sheng Siong Yishun 845 to find out more!
*Terms and conditions apply. While stocks last. A single eligible receipt is only eligible for 1 redemption. Learn more at https://tinyurl.com/GrandGiveaway24Redeem up to $100,000* worth of GRAB Voucher today!
Simply buy any 5 packs of participating products within a single receipt to redeem a $5 GRAB voucher!
Hurry and make your purchase today!
*Terms and conditions apply. While stocks last. A single eligible receipt is only eligible for 1 redemption. Find out more at https://tinyurl.com/GrandGiveaway24Merry Christmas everybody!
May this holiday season be filled with sparkles of joy and warmth for you and your loved ones! Enjoy a cup of SUPER™ coffee with your loved ones as we usher in the festivities!
Once again, Merry Christmas and a Happy New Year!
#MerryChristmas #merryxmas #SuperCoffee #madetofueleverydayheroes #madetofueleverychoicesSUPER™ 3 in 1 Coffee - regular range is now certified Healthier Choice!
Join SUPER™ ambassador @peifen_leee this Sunday, 8 Oct between 4-6pm at @fairpricesg - Jurong Point to find out how SUPER™ 3 in 1 Coffee can be part of your balanced diet!
Make the right choice today with SUPER™, now with a healthier recipe
#SUPERCoffee #Madetofueleverychoices #healthierchoice #HCS #healthylifestlyeAttention all Milk Tea lovers! Redeem a FREE* cup of cold SUPER™ Milk Tea when you spend $15 on participating products! 🧋
Hurry down to @fairpricesg - Ang Mo Kio Hub this weekend between 10am to 6pm to enjoy this deal.
That's not all! You can also redeem a pair of Luminarc Glassware (worth $15) with a min. spend of $25 or a WMF High Casserole pot (worth $59) with a min. spend of $55!
WOW! Like and share this deal with your friends today!
*Terms and conditions apply. FInd out more at https://bit.ly/4777hVx.
#supercoffee #sgdeals #sglobang #sgfoodie #sgbbtHappy Friday everyone!
If you have not heard, we are giving out a brand new car for our current promotion!
Join SUPER™ ambassador @peifen_leee this Saturday, 22 Apr between 2-4pm at @fairpricesg - Northpoint City for an afternoon of activities and find out how you can stand a chance to win brand new car this Apr-May'23!
See you there!🧧!! GONG XI FA CAI !! 🧧
We're giving away prizes to 7 lucky winners this Lunar New Year!
Each set would include 4 pieces of Giordano Singapore Big Cheer tee (given at random)!
Simply follow these steps and stand a chance to win!
1. Like Super Singapore and Giordano Singapore FB pages.
2. Share this post.
3. Tag 3 friends to spread the message.
Contest ends at 1159pm, 29th January 2023, Sunday. T&Cs apply.
Winners will be chosen on random and notified via DMs! Huat ah!Counting down to Chinese New Year 2023!
Don't forget to stock up on your favourite SUPER™ coffee products and redeem* a Prosperity Yu Sheng Plate today!
Your daily coffee fix is just a few clicks away, shop now - bit.ly/3CIIR7j
*Terms and conditions apply. While stocks last. For more details, please visit bit.ly/3VRZFiR.
#SUPERCoffeeSG #SUPERSG #cny2023 #madetofueleverdayheroesTwo days until the SUPER & Old Town Getai Night!
Remember to participate in our exciting line up of programs, hosted by Marcus Chin 陈建彬 & PeiFen李佩芬 �, along with other Getai artistes including 朱莉莉 Michelle Choo and 宝贝姐妹 BBJM Official Fanpage
Livestream will be happening on 4 August 2022, 8pm on our SUPER Singapore FB Page. Share it with your friends today!Want to win a Toyota Camry Hybird (worth $79,500)? Buy $8 worth of any SUPER and Old Town products for a chance to drive one away! The more you buy the higher your chance of winning. What are you waiting for? Fuel up with SUPER & Old Town today!
🛒BUY NOW:
Redmart: https://bit.ly/3sNb87I
Shopee: https://bit.ly/3lqBSqz
T&Cs apply. For more information, please visit https://tinyurl.com/SUPEROTCarGiveway22
#SUPERCoffeeSG #OldTownWhiteCoffeeSGJDE x MLBB Lucky Draw Giveaway – Week 6
Congratulations to all lucky winners!
*T&Cs apply. For more information, please visit: www.whowon.site/contestsCalling all MLBB players, fuel up with JDE Coffee! Stand a chance to Win 10,000 Diamonds & Limited Special Skins!
🛒BUY NOW:
Lazada: https://bit.ly/3cupQbs
Shopee: https://bit.ly/3grpWBMShow us what makes you a SUPER unique Singaporean and stand to win a gift hamper worth $130 - inclusive of Giordano and SUPER goodies!
Follow the steps in the post & hashtag #SUPERNDP! (Do set your profile pages to public.)
Contest ends 30th July 2021. Good luck! T&Cs apply: https://bit.ly/SUPERxGiordano
#giordanoSG #SUPERSG #superNDP #giveaway #contest #birthday #NDP
